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#1 in pest control marketing

Pest Control Marketing That Turns Searches Into Calls & Booked Jobs

We help pest control companies generate measurable lead growth through SEO, Google Ads, and conversion systems designed to turn searches into booked jobs.

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premier google partner

NPMA logo with a blue shield containing a green house and person icon, and the text National Pest Management Association beneath.

national pest management association member

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trusted by PCT top 100 companies

Built for pest control companies ready to grow beyond referrals, inconsistent schedules, and unpredictable slow periods.

Common issues we see:

Your company isn't showing up consistently in local search results
Your ads are bringing in the wrong leads or wasting budget
Your website gets traffic, but not enough calls or quote requests
Competitors are outranking you for high-value services
Technician schedules still have gaps even when marketing is active

Your customers are online searching right now. Are they finding you?

fix my pest control leads

Turn pest control searches into phone calls and booked jobs

When a homeowner searches for pest control, they’re usually looking for help right now. Comparing companies, reading reviews, checking prices, and deciding who they trust enough to call.

And your competitors are fighting for the exact same customers.

We help family-owned pest control companies like you get found and get chosen across Google search, Google maps, paid ads, and AI-powered search tools like ChatGPT.

But getting seen is only the first step.

Your website, messaging, reviews, and marketing need to give owners a REASON to choose your company over the one down the street. Your marketing should help turn a phone call into a booked job, and ultimately, a long-term customer and raving fan.

We help pest control company rank higher and get hired.

Google Search
Google Maps
Paid Ads
AI-Powered Search Tools like ChatGPT
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Our Services

Digital Marketing Services for your Pest Control Business

Your marketing has one job: help you grow.

Instead of treating your website, SEO, Google Ads, and social media as separate pieces, we make them work together to generate more calls, better leads, and more customers.

More traffic doesn’t matter if it doesn’t turn into revenue.

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pest control SEO that improves rankings

We help pest control companies dominate local search results and Google Maps so more customers can find their business when searching for services in their area.
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ai search optimization for pest control visibility

More customers are using AI tools like ChatGPT and Google AI Overviews to search for local businesses. We help improve your visibility in those searches through stronger website structure, service content, and search optimization.
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pest control google ads that capture immediate leads

Google Ads helps your business appear for high-intent searches from customers ready to book. We focus on lead quality, service-area targeting, and budget optimization so your ad spend supports real growth.
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pest control website design that converts visitors into calls

Your website should help customers quickly understand your services, trust your business, and contact your company without frustration or confusion.
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lead generation systems built for pest control companies

We help improve the parts of your marketing that influence whether someone calls your business, requests a quote, or leaves your website without taking action.
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who we are

Why The Best of Pest Marketing?

Two people sit at a wooden table, smiling and discussing something on an open laptop in front of them. One person points at the screen while the other gestures and listens attentively.

Most marketing agencies work with anyone who will hire them. We don’t.

After over a decade working with home service companies, with pest control as our strongest area of expertise, we understand that your marketing has to work. You’re balancing recurring revenue, seasonal demand, urgent service calls, fuel costs, technicians schedules, hiring, and the pressure to keep work consistently booked throughout the year.

That changes what your marketing actually needs to accomplish.

You don’t just need more website traffic. You need marketing that helps generate qualified calls, supports recurring service plans, fills slower periods, and keeps your business competitive in local search.

That’s why we build strategies around the operational goals pest control companies actually care about:

  • More qualified leads
  • More booked jobs
  • Better local visibility
  • Stronger recurring revenue
  • More consistent work throughout the year

We focus on building marketing systems that support real business growth, not just reports filled with numbers that don’t translate into revenue.

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case studies

Family Owned Pest Control Company with Serious Results

Good marketing should produce results you can actually track.

That can mean more inbound calls, stronger recurring revenue, improved visibility in local search, or more consistent lead flow across the service areas you want to grow.

West Termite & Lawn

Through an ongoing, expert-led Social Media, SEO, PPC partnership, West saw a 63% increase in conversions, 61% more calls, a 104% lift in organic conversion rate, and rankings climb from the mid-20s to page one—all while lowering ad costs.

A computer screen displays the West Termite & Lawn Care website, featuring a family in a backyard and a call to action for a free estimate. The navigation menu and company contact information are visible at the top.

33x return on ad spend

ROAS generated for West’s Joplin location increased in 2025 generating $33 in revenue for every $1 spent.

79% lead increase --> 10% revenue increase

Increase in leads. Year-over-year revenue for 2025 grew 10% with no increase in ad spend.

41% increase in local visibility

Calls from local search brought in over 3,000 calls. This was driven by a 41% increase in local visibility in the map pack and increase in average position across all markets.
read the case study
best in the business

How we turn pest control searches into customers

Getting more leads consistently takes more than running ads or improving rankings.

Your visibility, website experience, targeting, and conversion strategy all play a role in whether someone calls your business or keeps searching.

That’s why we build marketing systems around the full customer journey, helping pest control companies turn online searches into qualified calls, booked jobs, and recurring customers.

Our Growth Process

Step 1

Audit & Strategy

We review your current marketing, competitors, local visibility, and search performance to identify growth opportunities.

Step 2

Build

We improve the parts of your marketing that influence lead generation, including SEO, Google Ads, website performance, and local visibility.

Step 3

Optimize

As campaigns collect data, we continue refining targeting, messaging, budget allocation, and website performance to improve lead quality over time.

Step 4

Scale

Once your marketing is producing consistent results, we focus on supporting long-term growth through stronger visibility, more qualified leads, and improved ROI.

so well loved

Read the Reviews

Incredible experience working with these guys!
They not only knocked out our deadlines as quickly as possible, but they were prompt with communication and responded to any revisions quickly! They were incredibly friendly and the entire experience was seamless. Nothing came up unexpected. I cannot imagine working with a better team. If you are needing website work done and want fun, professional and prompt people to work with, these are your guys!!
Rock City Digital helped us build our website for Cantrell Gardens Nursery. They were quick and efficient and did a spectacular job. We could not be more happy with our website design!
Amazing company, even more so the guys and gals who work here. They can handle all your marketing needs, as well hit every curve ball you throw at them. From website to SEO, I highly recommend.
Rock City Digital helped us build our website for Cantrell Gardens Nursery. They were quick and efficient and did a spectacular job. We could not be more happy with our website design!
Working with Rock City Digital in the creation of our new website has been a wonderful experience! Their team really took the time to get to know us, what our needs are, and make a site that beautifully represents the work we do. We would 100% recommend them to anyone who is deciding who to use. ACADV is so appreciative of the whole Rock City team!
Working with Rock City Digital in the creation of our new website has been a wonderful experience! Their team really took the time to get to know us, what our needs are, and make a site that beautifully represents the work we do. We would 100% recommend them to anyone who is deciding who to use. ACADV is so appreciative of the whole Rock City team!
Stop looking for someone to manage your digital marketing needs. The people at Rock City Digital have been professional and easy to work with from the first point of contact. We can already see the impact on leads from their work in creating our website and handling all of our SEO. Stop right now and give them a call. It'll be the best investment for your business.
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A Team That Understands Pest Control Growth

The Best of Pest was built by the team behind a successful digital marketing agency with 10 years of experience helping service-based businesses grow.

Our team of SEO specialists, web designers, paid media strategists, copywriters, and account executives now bring that experience exclusively to pest control.

You get an experienced team with a proven track record, focused on one industry and what it takes to win in local markets.
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Listen to our podcast

Learn from the best in pest control

Our owners, Kait Hill & Kelli Campbell, sit down with pest control owners, leaders, and industry experts to talk about the real challenges and opportunities shaping the industry. From marketing and technology to hiring, leadership, culture, and growth, each episode brings practical ideas and lessons you can apply to your own business.
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Ready to get more pest control leads?

As more customers search online before choosing a pest control company, having the right visibility and marketing strategy in place matters more than ever.

If your business is ready to strengthen its online presence and compete more effectively in local search, our team is ready to help.
ready to build a more predictable pest control lead system?
A man in a blue polo shirt talks to a woman outdoors near a garden, with a large grassy field and trees in the background on a cloudy day.